Email Marketing
An Effective Internet Marketing Strategy
It’s no secret that Internet marketing has become an exceptionally powerful promotional tool. Specialty websites, blogs, social networking sites, and email blasts are helping businesses connect with qualified clients they might have missed through other more traditional marketing efforts.
Starting Your Own eNewsletter
Key to any Internet marketing strategy is a professionally designed and easy-to-launch email newsletter. Marathon’s Email Marketing Service, supported by Marathon’s Internet Services department, is the ideal choice for business owners because its features are designed with the needs of professionals in mind. Marathon’s service includes everything you need to manage your marketing from start to finish, built on a platform that combines easy self-serve features with custom newsletter graphics designed to coordinate with your unique marketing style. Here’s how it works:
Your Design . . . Your Way!
Marathon will custom design your eNewsletter template to support your marketing identity or create and submit your own design. The template serves as a “frame” for your HTML, and recipients who cannot receive HTML will be sent a text-only version, which is automatically created for you. A flexible menu of content layouts that require no HTML knowledge allows you to add text, images and links to items on your website, blog, or other marketing resources. This can include embedded downloads of documents you want clients to read, such as a news story about your business or a special promotion. Best of all, these links and downloads are trackable, so you’ll know exactly who opened your email, who clicked through each link, who forwarded information to friends, and who signed up to get future emails. This ingenious service even allows you to “trigger” automatic follow-up emails to readers who have clicked on specific links. The vital statistical information, which the service provides automatically, will help you to shape future email campaigns and other marketing activities.
Managing Your Mailing List
Each of your emails is individually crafted and personally addressed: No need to worry about generic aliases or emails that show your entire address book to the world. Mailing list features allow you to organize your recipients into groups, move people around, and update client information. The TrueRemove© system automatically handles opt-outs instantly and permanently.
Document Library
Your document library can store all sorts of files: PDFs, Word documents, Excel spreadsheets, Powerpoint presentations, Flash movies, Quicktime videos, MPEGs, WAVs and MP3s. Zipped files also work, as do Keynote presentations and documents created using Pages. Your document library shows you each file’s size and labels it according to type.
Each account is equipped with 1 megabyte (MB) of storage—enough for 5 to 10 documents of average size. More documents can be stored at an additional monthly charge: $10 for every 2.5 MB.
Account Setup:
Templated or File-Furnished Stationery Design — $195
Custom Stationery Design starting at — $295
Accounts are typically active within 3 days of approved stationery design.
Additional Brand Stationery Templates: $125
There may be instances where you wish to have more than one brand stationery template to choose from. Marathon can design additional templates to serve all your marketing needs.
Cost Per Email: 1.5¢
Pay just 1.5¢ for each address per campaign sent. If your monthly total does not exceed $10, you will be billed a minimum charge of $10. However, pay nothing during those months you do not use the service.
Document Library Charge: $10 per month
1 MB of space is included with each account at no charge. Anything over 1 MB is billed an additional $10 per month per 2.5 MB of space.
